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SOCIAL MEDIA AND DIGITAL MARKETING

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ONLINE EXAMINATIONS

The online assessment is taken on completion of the training material. You will be asked 100 multiple choice questions with a pass mark of 50%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the Exam again

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Your Full NamePhone NumberYour Email

1 / 60

DM. Colour Theory is

the use of colour

the use of theoritical colour

the way you see colour

2 / 60

DM.. ........................................is a good pratice of SEO

white hat

black hat

gray hat

3 / 60

DM. GIF is what type of image ?

Image in motion

Image with background

Image without background

4 / 60

DM. The total population of the world as of January 2020 is

7.6 Billion

7.75 Billion

7.0 Billion

5 / 60

DM. ............................... is the best way of sending traffic to your website.

lead generation

Reach

Brand awareness

Traffic

6 / 60

DM. Mailchimp is a powerful platform for .................... except

Emailing

Lead generation

Graphic design

7 / 60

DM. Inorganic reach is type of reach based on

Effort and hardwork

Paid traffic

Facebook Traffic

8 / 60

DM. Which of these is use to track your performance and traffic ?

Google ads

Google Analytics

Facebook Ad Manager

9 / 60

DM. ..............................type of Ad shows on YouTube

Display Ad and Video Ad

Video ad only

Display Ad only

10 / 60

DM. The following are the best ways you can still traffic to your blog except ...........................

Shafring on Twitter

Sharing Pininterest

Sharing on Facebook

Sharing on Whatssap

11 / 60

DM. The following are social media platforms except

Facebook

Twitter

Blogspot

12 / 60

DM. Youtube is a .............................. type of platform

Photo sharing

Video sharing

Content sharing

13 / 60

DM. ......................... is a photo sharing platform

Instagram

Facebook

14 / 60

DM. ..................................... are facebook campaign objectives except?

Lead generation

Awareness

Consideration

Conversion

15 / 60

DM. ................................. is not a Facebook campaign goal

Messages

Awareness

Lead generation

Traffic

16 / 60

DM. Which of these is not a search engine ?

Mozilla Firefox

Opera mini

Internet Explorer

Microsoft

17 / 60

DM. The following are website you can use to import from except .........................

1688

Amazon

Alibaba

Facebook cart

18 / 60

DM. Google search Ad makes use of .............................Ad

Banner Ad

Text Ad

Infographic Ad

19 / 60

DM. A landing page is a .................................

A sales page you can use to sell and also collect data

A full stack website

Website for Ecommerce store

20 / 60

DM. The following are platforms to start a blog except

blogger

wordpress

wambizi

21 / 60

DM. Google display ads makes use of ...............................

Text ads

Banner ads

Responsive and Banner ads

22 / 60

DM. The following individuals are bloggers except

Ladun Ladi

Femi Filani

Kemi Showande

23 / 60

DM. It took radio ...................... years to reach 50 million customers

24 / 60

DM. JPG is what type of image

Image with background

Image without background

Image in motion

25 / 60

DM. What do you need to create a blogger account ?

Yahoo mail

Google mail

Hotmail

26 / 60

DM. Search engine Optimization is divided into ........................ sections

27 / 60

DM. Inorganic reach can also be called ..................................

Paid reach

Inorgainc product

Free reach

28 / 60

DM. ..................... is the bad practice of SEO

white hat

black hat

green hat

29 / 60

DM. Organic reach is type of reach based on .................................

Effort and Handwork

Paid Traffic

Facebook Traffic

30 / 60

The following are Google Display Ad type except ?

Standard Display Ads

Gmail Ads

Banner Ads

31 / 60

DM. Customers buy things because of the following main reasons except .......................

needs

wants

friends

32 / 60

DM. Facebook campaign is divided into .........................

Display Ad

Ad set

33 / 60

DM. Facebook has .......................... types of page.

none

34 / 60

DM. Facebook marketing has .................. campaign objectives ?

35 / 60

CP. In a power-interest grid, how do you manage a stakeholder with Low power and High Interest

a. Keep informed

b. Keep Satisfied

c. Monitor

d. Manage closely

36 / 60

DM. ............................ is the best Digital Marketing platform for get paid traffics.

Twitter

Facebook

Pininterest

Google Ads

37 / 60

DMI. Internet is a .................... network that uses telephone lines, cable satellites and wireless connections.

Wide

Usable

Telecommunication

38 / 60

DM. Facebook engagement Ad gives you......................

Comment

Message

All of the above

39 / 60

DM. .............................. is the largest social media platform

Instagram

Facebook

40 / 60

DM. If your Facebook business page isn't getting enough engagement and call-to-action, what should you do ?

Compel people to engage your page

Promote your Ads

Post more photos

Create another business page

41 / 60

DM. PNG is what type of image

Image with background

Image without background

Image in motion

42 / 60

DM. Cost per click means ........................

Total amount of your budget

The amount you pay per message

The amount you pay when someone clicks on the Advert

43 / 60

DM. ....................is the combination of the good and bad SEO

white hat

black hat

gray hat

44 / 60

DM. Who is the current owner of Instagram ?

Mark Zuckerberg

Kevin Systom

Jack Dorsey

45 / 60

DM. The following are 3 types of content SEO except

white hat SEO

black hat SEO

green hat SEO

46 / 60

DM. Which of these is not an example of digital marketing ?

Affliate marketing

Content marketing

social media marketing

Tv advert

47 / 60

DM. Organic reach can also be called.......................

Organic product

Paid reach

free reach

48 / 60

DM. SEM is a .......................

Paid Reach

Free reach

Organic reach

49 / 60

DM. Organic reach is .........................

Reaching people by paying

Reaching people without paying

Both

50 / 60

DM. .................................... is the function of Budget and schedule except ?

Bid cap

Daily and Lifetime budget

Targeting smart phone

51 / 60

DM. *|FNAME|* is use to generate ................................

all names

first name

username

52 / 60

DM. Who is the founder of Facebook ?

Jack Dorsey

Niel Patel

Mark Zuckerberg

53 / 60

DM. Audience section in any type of online Advert is use for

People that should see your ad

The age you want to taarget only

For slowing Banner Ad

54 / 60

DM. ......................is the function of Display Name in blogging

Name of Blogger

Name of blog

All of the above

55 / 60

DM. Before you can monetize your YouTube channel you need the following.....................

100 subscribers only

10,000 subscibers

none of above

56 / 60

DM. ......................... is the most important part of an email composition

Subject

Content

Sender name

57 / 60

DM. SEO is an .,........................

organic reach

inorganic reach

paid reach

58 / 60

DM. Brand awareness Advert is a type of Ad that ......................

Reach a lot of people

Take your brand to a lot of people

Gives you mainly like comment and shame

59 / 60

DM. App install in Facebook Ad is .....................

Install app for people online

Advert for people to install app

A section on Facebook where you can download app

60 / 60

DM. Facebook has a button called "create" , it can be used to create all except

Ads

Page

Event

Vidoes

Your score is