The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).

Marketing is the __________________________

Digital Marketing is the same as

Users’ expectations & Sales force Composite are techniques under __________

Distribution  is   concerned with

A call centre is____________

A consumer buying behavior is influenced by

_______________are usually constructed by the composition of primitive objects such as lines, polygons, circles, curves and arcs.

How many P’s do we have in Services Marketing?

Characteristics of Services includes all except

Which of these is not a problems of Marketing in Developing Economies?

Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because

The World Wide Web (WWW) is the best example of

The traditional view of marketing is that the firm makes something and then ______________ it

DVD stands for

What is Service?

The term marketing refers to

The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the.

Customized products and services for customers and interaction to individual customers are part of

_______________is the structured process that leads to a coordinated set of marketing decisions and actions, for a specific organization and over a specific period,

BPI means

RAID means

1. Public Relations is ____________________________

Information systems can assist managers by

The Importance of Marketing to any Economy include the following except

For effective marketing, the salesmen should have which of these qualities?

Time Horizon in Forecasting are the following except

______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

Which of these is not a category of Public Relations Research?

It is the   responsibility  of Public Relations   department   to build and maintain a positioned   public   image                for   the

The following are examples of input except?

_____________ process   of identifying groups   of   customers with similar characteristics to warrant  the design and          provision of products or services that the  larger               group wants and

Suppose that you were conducting a market analysis for a new textbook about Business management. What factors would you consider in order to identify a market segment?

Which department is   concerned with   recruitment and training of personnel,  labour relations, contract   negotiations,   wage       and salary administration, assisting in manpower projections?

Multimedia Applications includes all except

3. Compared to other marketing communications tools, PR is the:

How many P’s do we have in marketing?

Selling includes

How many types of Public relations Tactics do we have?

______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

Identity the odd among the listed.

Niche market means

Understanding the   customer   benefit package enables   management   to identify ways to gain competitive advantage in the marketplace.

_______________ is also known as   the buyers’ intentions methods.

What does VAR means?

The ______________ function of marketing makes the products available in different geographic regions.

______________is an individual in a retail market or an organization in the business market, which fulfils the requirement of the marketer‘s definition of target.

Process of managing information about customers to maximize loyalty is said to be

To ‘Close a Call’ means____________

The emotional attachment of a customer towards a brand is known as ______________.

The strategic value of Brand Loyalty includes all except

Which of the following is not a characteristics of a Multimedia System?

Farming, Mining, Construction, Manufacturing, Power Generation are examples of

Age, Income, Educational  Level, Occupation And Geographical  Locations are__________ factor

A Call means:

There are how many service / sales levels to the Customer Service ?

Pick out the odd from the following.

Good marketing requires one of the following

__________ is  concerned with   sensing,           serving,   and   satisfying  the      needs and wants of   the   present and potential customers  of the organization.

Standard marketing practices include

What is Budgeting?

Marketing buzz means ______________

------------------------ is the deliberate studies aimed at finding out  “the stakeholders’ overall attitudes, behaviours and perceptions towards their organisation.

What is Motivation?

Which of the following sentences is TRUE?

Which of these is not an Importance of Forecasting in POM?

When did Industrial Revolution happen?

What is the full meaning of GATT?

Environment scanning include all of the following except

__________________is the process of acquiring, retaining and growing profitable customers.

Characteristics that can be used to determine market segments include all except.

The output devices for a basic multimedia system includes all except

The three basic functions of business organizations

Which of the following are not types of events?

A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

Nuggets for Improving Relationship between an Organization and Host Communities are the following except.

What is Brand Relationship Management?

Press Releases, Press Tours, Feature Articles and Factsheets are tools for

Percentage or number of customers who move from one level to next level in buying decision

process is called

Modern Method of Marketing includes all except

3. The following are post conference actions or activities except

What does WTO stands for?

In buyer decision process, percentage of potential customers in a given target market is called.

What decision is taken under Planning?

Indirect marketing is the same as

Customer Relationship Management is about

Which of these is not a Financial Publics of an Organisation?

______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

Which of these is not among the Markets Framework?

Value -added services’ means_____________

Out of the following______________ is NOT an objective of pricing.

Business organizations compete with themselves in the listed ways except.

A _________ is an organized collection of detailed information about individual customers or

Prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.

Sales Forecasting Methods has how many Classification?

Marketing is the process of converting potential customers into

Diversification is best described as which of the following?

Putting the right product in the right place, at the right price, at the right time is _____________

The following are the components required for a multimedia system except

2. Effective public relations practitioners first

The initial approaches to CRM are classified into all except