Membership Exams
/100 12 CICRM EXAMINATION Welcome to Membership Exams. We wish you all the best as you kick start a wonderful career with usONLINE EXAMINATIONSThe online assessment is taken on completion of the training material. You will be asked 100 multiple choice questions with a pass mark of 50%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the Exam againWhether you are a student on our platform or not we encourage you to email your enquires to our friendly team if you need help with anything at info@membershipexams.com 1 / 100 Customer Relationship Management is about A. Acquiring the right customer B. Instituting the best processes C. Motivating employees D. All of the above 2 / 100 Which of these is not among the Markets Framework? A. Customer markets B. Influence markets C. Recruitment markets D. Profit markets 3 / 100 The traditional view of marketing is that the firm makes something and then ______________ it A. Markets. B. Sells. C. Prices. D. Services. 4 / 100 Characteristics of Services includes all except A. Inseparable B. Intangible C. Variable D. Unperishable 5 / 100 Value -added services’ means_____________ A. Additional services B. Better value at a discount C. Better value at a premium D. Costlier services 6 / 100 _______________is the structured process that leads to a coordinated set of marketing decisions and actions, for a specific organization and over a specific period, A. Marketing Planning B. Marketing mix C. Marketing Process D. Marketing Strategy 7 / 100 Process of managing information about customers to maximize loyalty is said to be A. Company relationship management B. Supplier management C. Retailers management D. Customer relationship management 8 / 100 A consumer buying behavior is influenced by A. Cultural and social factors B. Personal factors C. Both a and b D. None of the above. 9 / 100 Information systems can assist managers by A. Providing information B. Providing data on internal sources C. Directing the sales force D. All of the above 10 / 100 BPI means A. Basal Potential Indicators B. Basic Performance Intellectual C. Basic Performance Indicators D. Basic Performance Interaction 11 / 100 Digital Marketing is the same as A. Online marketing B. Cross-selling C. Website designing D. Door-to-door marketing 12 / 100 How many P’s do we have in marketing? A. Five B. Six C. Four D. Seven 13 / 100 Out of the following______________ is NOT an objective of pricing. A. Profit B. Expansion of business C. Stabilizing demand and sales of the product D. Improvement in product quality 14 / 100 Suppose that you were conducting a market analysis for a new textbook about Business management. What factors would you consider in order to identify a market segment? A. Psychological factors B. Industry factors C. Economic factors D. Demographic factors 15 / 100 ______________ is a strategy of using a successful brand name to launch a new or modified product in a new category. A. Duo-branding B. Line extension C. Brand extension D. Multi-branding 16 / 100 Effective public relations practitioners first A. Send as many press releases as possible to as many people. B. Determine which media outlets best serve their purposes C. Ask editors to promise to use their press releases. D. Find out which media have been most friendly to their client in the past. 17 / 100 The strategic value of Brand Loyalty includes all except A. Reduced Marketing Costs B. Trade Leverage C. Attracting New Customers D. Losing old Customers 18 / 100 Users’ expectations & Sales force Composite are techniques under __________ A. Subjective Method B. Objective Method B. Objective Method D. Elective Method 19 / 100 What does VAR means? A. Value Added Report B. Value Added Revenue C. Value Added Resale D. Value Added Right 20 / 100 ______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization. A. Environmental scanning B. Stakeholder analysis C. Market sampling D. Opportunity analysis 21 / 100 __________________is the process of acquiring, retaining and growing profitable customers. A. Customer Relationship Management. B. Customer Retention Service C. Customer Branding D. Customer Acquirement 22 / 100 Distribution is concerned with A. The movement raw materials to the productions center B. The movement of goods to warehouses, retail outlets or to customers. C. The movement of finished goods to customers directly D. The Movement of product & services to potential customers. 23 / 100 Farming, Mining, Construction, Manufacturing, Power Generation are examples of A. Storage/transportation B. Communications C. Entertainment D. Goods producing 24 / 100 Press Releases, Press Tours, Feature Articles and Factsheets are tools for A. Government Relations B. Employee Relations C. Financial Public Relations D. Press (Media) Relations 25 / 100 Which of the following sentences is TRUE? A. Marketing is not required in a Buyers’ Market B. Marketing is not required in a Sellers’s market C. Marketing is not required due to competition D. Marketing is not required due to liberalization 26 / 100 A Call means: A. Calling on friends B. Calling on bank employees C. Calling on prospective customers D. To make telephone calls 27 / 100 How many types of Public relations Tactics do we have? A. Two B. Four C. Six D. Seven 28 / 100 _____________ process of identifying groups of customers with similar characteristics to warrant the design and provision of products or services that the larger group wants and A. Market Segmentation B. Customer classifications C. Product category D. Services separation 29 / 100 How many P’s do we have in Services Marketing? A. 7 B. 5 C. 4 D. 3 30 / 100 Which of these is not a category of Public Relations Research? A. Applied Research B. Pure (Basic) Research C. Introspective Research D. Retrogressive Research 31 / 100 DVD stands for Digital Video Disc Digital Visual Disc Digital Video Device Digital Value Device 32 / 100 Percentage or number of customers who move from one level to next level in buying decisionprocess is called A. Conversion rates B. Marketing rates C. Shopping rates D. Loyalty rates 33 / 100 The three basic functions of business organizations A. Production Operation, Marketing, Finance B. Purchasing of raw material, cost implication, Finance C. Production, sales, distribution D. Manufacturing, sales, distribution 34 / 100 Identity the odd among the listed. A. Press release B. Media parley C. Media first aid kit D. Personality broadcast interviews 35 / 100 Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because A. The competitors may be violating the law and can be reported to the authorities B. The actions of competitors may threaten the monopoly position of the firm in its industry C. The actions of competitors may create an oligopoly within an industry D. New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix 36 / 100 ______________is an individual in a retail market or an organization in the business market, which fulfils the requirement of the marketer‘s definition of target. A. Prospect B. Customer C. Partner D. Client 37 / 100 Characteristics that can be used to determine market segments include all except. A. Demographic Factors B. Psychological Factors C. Industry Factors D. Market Factors 38 / 100 The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the. A. Decline stage. B. Introduction stage. C. Growth stage. D. Maturity stage. 39 / 100 A call centre is____________ A. A training centre for DSAs B. A meeting place for customers C. A back office set up where customer queries are answered D. Data centre 40 / 100 Putting the right product in the right place, at the right price, at the right time is _____________ A. Sales display B. Marketing Mix C. Product services D. Service marketing 41 / 100 Nuggets for Improving Relationship between an Organization and Host Communities are the following except. A. Event Sponsorship B. Assisting in Community Development Projects C. Creating Employment D. Community invasion 42 / 100 ______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products. A. The promotion mix B. Integrated international affairs C. Integrated marketing communications D. Integrated demand characteristics 43 / 100 It is the responsibility of Public Relations department to build and maintain a positioned public image for the A. True B. False 44 / 100 Business organizations compete with themselves in the listed ways except. A. Price B. Staff salary C. Flexibility C. Flexibility 45 / 100 Marketing is the process of converting potential customers into A. Actual Customers B. Prospective Customers C. Marketers D. None of the above 46 / 100 Understanding the customer benefit package enables management to identify ways to gain competitive advantage in the marketplace. A. False B. True 47 / 100 Sales Forecasting Methods has how many Classification? A. 2 B. 3 C. 4 D. 5 48 / 100 To ‘Close a Call’ means____________ A. To end the conversation B. To look for a new clients C. To clinch the sale deal 49 / 100 Selling includes Transfer of title from the seller to the buyer Sales promotion Advertising 50 / 100 The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency). A. Product concept B. Production concept C. Production cost expansion concept D. Marketing concept 51 / 100 ------------------------ is the deliberate studies aimed at finding out “the stakeholders’ overall attitudes, behaviours and perceptions towards their organisation. A. Communication Audit B. Public Relations Audits C. Social Audit D. Internal Audit 52 / 100 When did Industrial Revolution happen? A. 1770 B. 1970 C. 1776 D. 1780 53 / 100 Modern Method of Marketing includes all except A. Advertisement on the net B. Soliciting business through e-mails C. Tele marketing D. Street Marketing 54 / 100 The output devices for a basic multimedia system includes all except A. A High Resolution Colour Monitor B. Keyboard C. CD Quality Audio Output D. Colour Printer 55 / 100 In buyer decision process, percentage of potential customers in a given target market is called. A. Customer funnel B. Company funnel C. Marketing funnel D. Retailers funnel 56 / 100 Marketing buzz means ______________ A. Viral marketing. B. Virtual marketing. C. De-marketing. D. Social marketing. 57 / 100 The emotional attachment of a customer towards a brand is known as ______________. A. Brand associations B. Perceived quality. C. Brand loyalty. D. Brand awareness. 58 / 100 Customized products and services for customers and interaction to individual customers are part of A. Retailers management B. Customer relationship management C. Company relationship management D. Supplier management 59 / 100 Which of the following is not a characteristics of a Multimedia System? A. Multimedia systems must be computer controlled B. Multimedia systems are integrated C. The information they handle must be represented digitally D. Multimedia system entails analog representation of data 60 / 100 The following are the components required for a multimedia system except A. Storage Devices B. Communication Networks C. Display Devices D. Sound device 61 / 100 What is the full meaning of GATT? A. General Agreement on Tariffs and Trade B. Generating Access to Trade Tax C. Group Association of Trade and Tariffs 62 / 100 __________ is concerned with sensing, serving, and satisfying the needs and wants of the present and potential customers of the organization. A. Production B. Selling C. Distribution D. Marketing 63 / 100 The following are examples of input except? A. Metals B. Wood C. Packing D. Equipment 64 / 100 The following are post conference actions or activities except A. Distribution media Kits and Sundry Conference Materials to invited pressmen who were unable to make it to the conference. B. Evaluate press reports on the conference by ascertaining the quantity and quality of news feature and opinions. C. Evaluate the success of the conference in terms of the impact of the conference on the image the organization. D. Distribution of the left over kits to the interested public people 65 / 100 Which department is concerned with recruitment and training of personnel, labour relations, contract negotiations, wage and salary administration, assisting in manpower projections? A. Personnel Department B. Administrative department C. Logistic Department D. Recruitment Department 66 / 100 The initial approaches to CRM are classified into all except A. The Anglo-Australia Approach B. The Nordic Approach C. The North American Approach D. The West African Approach 67 / 100 Multimedia Applications includes all except A. Hypermedia courseware B. Video conferencing C. World Wide Web D. Phone conversation 68 / 100 Good marketing requires one of the following A. Proper planning B. Good team work C. Good communication skills D. Knowledge of products 69 / 100 What decision is taken under Planning? A. When to do? B. How to do? C. Why to do? D. All of the above 70 / 100 What is Motivation? A. Better communication skills B. Sales Coaching C. Market Research D. Inspiring the employees to perform better 71 / 100 Time Horizon in Forecasting are the following except A. Short Range B. Medium Range C. Long Range D. Longer range 72 / 100 The term marketing refers to A. New product concepts and improvements B. Advertising and promotion activities C. A philosophy that stresses customer value and satisfaction D. Planning sales campaigns 73 / 100 Niche market means A. A social market B. Equity market C. Capital market D. A specified market for the target group 74 / 100 Public Relations is ____________________________ A. Positively and systematically using actions and communications to influence people’s attitudes, opinions, interest and behaviour in a given or desired direction. B. Interactions with the people of the society C. Positively and negatively using of actions to influence people’s, interest and behaviour in a diverse way D. Using everything you have to gain people’s attentions & compelling them to do what you want 75 / 100 Compared to other marketing communications tools, PR is the: A. Worst for generating trust & confidence B. Excellent at closing sales C. Average for generating trust & confidence D. Best for generating trust & confidence 76 / 100 What is Brand Relationship Management? A. The old method of a company’s means of attending to customers B. It is newly developed holistic approach to retain customers and create brand loyalty C. It is mainly for branding new company’s product D. It is new method of creating the availability of new products 77 / 100 RAID means A. Redundant Array of Inexpensive Disks B. Reduces Arrangement of Input Devices C. Removable appliances In Desktop D. Read Acquired Input Disks 78 / 100 A _________ is an organized collection of detailed information about individual customers orProspects that is accessible, actionable and current for marketing purposes such as lead generation and others. A. Customer database B. Customer mailing list C. Business database D. None of the above 79 / 100 Diversification is best described as which of the following? A. Existing products in new markets B. Existing products in existing markets C. New products for new markets D. New products for existing markets 80 / 100 Which of these is not an Importance of Forecasting in POM? A. New Facility Planning B. Production Planning C. Work Force Scheduling D. Market Planning 81 / 100 Indirect marketing is the same as A. Onsite selling B. Using a smart-phone C. Viral marketing D. Advertisements 82 / 100 Which of the following are not types of events? A. Corporate B. Community C. Arts D. Product 83 / 100 The ______________ function of marketing makes the products available in different geographic regions. A. Production. B. Selling. C. Distribution. D. Promotion. 84 / 100 Pick out the odd from the following. A. Job Process B. Batch Process C. Line Process D. Dual Process 85 / 100 _______________are usually constructed by the composition of primitive objects such as lines, polygons, circles, curves and arcs. A. Images B. Graphics C. Video D. Audio 86 / 100 The World Wide Web (WWW) is the best example of A. Hypertext B. Hypermedia C. Virtual reality D. Multimedia Database systems 87 / 100 For effective marketing, the salesmen should have which of these qualities? A. Creativity B. Team spirit C. Force D. Effective communication skills 88 / 100 _______________ is also known as the buyers’ intentions methods. A. Market test B. Time Series analysis C. Users’ expectations D. Moving averages 89 / 100 What is Service? A. It is the action of doing something for someone or something B. The acts of selling goods & services to people C. It is the process of activating something 90 / 100 A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period. A. Production B. Sales C. Marketing D. Relationship 91 / 100 Which of these is not a Financial Publics of an Organisation? A. Stock brokers who help organizations to sell or buy shares B. Financial institutions like banks, insurance and assurance companies that contribute to the financial growth of an organization C. Employees of an organization responsible for financial transactions of the organization D. Employee of the same Organization 92 / 100 There are how many service / sales levels to the Customer Service ? A. 2 B. 3 C. 4 D. 5 93 / 100 What is Budgeting? A. A forecast of expenses which are to be expended in the administration of Public Relations Programme/activities including the coordination and execution of such programme/activities. B. Planning on income & expenditure for Press conference C. Executions & disbursement of money for all expenses and coordinating of activities of public relations. D. Planning, coordinating & executions of programs incurring the expenses & generated income for such activities. 94 / 100 Which of these is not a problems of Marketing in Developing Economies? A. Preferences for Foreign Products B. Low cost of production C. Inadequate Infrastructures D. Few Competitive Opportunities 95 / 100 Marketing is the __________________________ A. Process of communicating the value of a product or service to customers, for the purpose of selling that product or service. B. Buying & selling of goods and service to potential customer C. The displaying of goods, service or product for the purpose of selling & distribution of such product 96 / 100 The Importance of Marketing to any Economy include the following except A. Improved Quality of Life B. Improved Quality of Product C. Economic Resuscitation D. Increase unemployment 97 / 100 Age, Income, Educational Level, Occupation And Geographical Locations are__________ factor A. Psychological factors B. Demographic factors C. Industry factors D. Economic factors 98 / 100 Environment scanning include all of the following except A. Changing consumer needs B. Legal, economic, political and environmental issues C. The potential for new market D. Changing locations 99 / 100 What does WTO stands for? A. World Tax Organization B. World Tariff Organization C. World Trade Organization D. World Territory Organization 100 / 100 Standard marketing practices include A. Unhealthy discount scheme B. Lowering the selling price C. Poaching D. Unhealthy competition Your score is 0% Restart quiz
CICRM EXAMINATION
Welcome to Membership Exams. We wish you all the best as you kick start a wonderful career with us
ONLINE EXAMINATIONS
The online assessment is taken on completion of the training material. You will be asked 100 multiple choice questions with a pass mark of 50%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the Exam again
Whether you are a student on our platform or not we encourage you to email your enquires to our friendly team if you need help with anything at info@membershipexams.com
1 / 100
Customer Relationship Management is about
2 / 100
Which of these is not among the Markets Framework?
3 / 100
The traditional view of marketing is that the firm makes something and then ______________ it
4 / 100
Characteristics of Services includes all except
5 / 100
Value -added services’ means_____________
6 / 100
_______________is the structured process that leads to a coordinated set of marketing decisions and actions, for a specific organization and over a specific period,
7 / 100
Process of managing information about customers to maximize loyalty is said to be
8 / 100
A consumer buying behavior is influenced by
9 / 100
Information systems can assist managers by
10 / 100
BPI means
11 / 100
Digital Marketing is the same as
12 / 100
How many P’s do we have in marketing?
13 / 100
Out of the following______________ is NOT an objective of pricing.
14 / 100
Suppose that you were conducting a market analysis for a new textbook about Business management. What factors would you consider in order to identify a market segment?
15 / 100
______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.
16 / 100
17 / 100
The strategic value of Brand Loyalty includes all except
18 / 100
Users’ expectations & Sales force Composite are techniques under __________
19 / 100
What does VAR means?
20 / 100
______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.
21 / 100
__________________is the process of acquiring, retaining and growing profitable customers.
22 / 100
Distribution is concerned with
23 / 100
Farming, Mining, Construction, Manufacturing, Power Generation are examples of
24 / 100
Press Releases, Press Tours, Feature Articles and Factsheets are tools for
25 / 100
Which of the following sentences is TRUE?
26 / 100
A Call means:
27 / 100
How many types of Public relations Tactics do we have?
28 / 100
_____________ process of identifying groups of customers with similar characteristics to warrant the design and provision of products or services that the larger group wants and
29 / 100
How many P’s do we have in Services Marketing?
30 / 100
Which of these is not a category of Public Relations Research?
31 / 100
DVD stands for
32 / 100
Percentage or number of customers who move from one level to next level in buying decision
process is called
33 / 100
The three basic functions of business organizations
34 / 100
Identity the odd among the listed.
35 / 100
Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because
36 / 100
______________is an individual in a retail market or an organization in the business market, which fulfils the requirement of the marketer‘s definition of target.
37 / 100
Characteristics that can be used to determine market segments include all except.
38 / 100
The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the.
39 / 100
A call centre is____________
40 / 100
Putting the right product in the right place, at the right price, at the right time is _____________
41 / 100
Nuggets for Improving Relationship between an Organization and Host Communities are the following except.
42 / 100
______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.
43 / 100
It is the responsibility of Public Relations department to build and maintain a positioned public image for the
44 / 100
Business organizations compete with themselves in the listed ways except.
45 / 100
Marketing is the process of converting potential customers into
46 / 100
Understanding the customer benefit package enables management to identify ways to gain competitive advantage in the marketplace.
47 / 100
Sales Forecasting Methods has how many Classification?
48 / 100
To ‘Close a Call’ means____________
49 / 100
Selling includes
50 / 100
The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).
51 / 100
------------------------ is the deliberate studies aimed at finding out “the stakeholders’ overall attitudes, behaviours and perceptions towards their organisation.
52 / 100
When did Industrial Revolution happen?
53 / 100
Modern Method of Marketing includes all except
54 / 100
The output devices for a basic multimedia system includes all except
55 / 100
In buyer decision process, percentage of potential customers in a given target market is called.
56 / 100
Marketing buzz means ______________
57 / 100
The emotional attachment of a customer towards a brand is known as ______________.
58 / 100
Customized products and services for customers and interaction to individual customers are part of
59 / 100
Which of the following is not a characteristics of a Multimedia System?
60 / 100
The following are the components required for a multimedia system except
61 / 100
What is the full meaning of GATT?
62 / 100
__________ is concerned with sensing, serving, and satisfying the needs and wants of the present and potential customers of the organization.
63 / 100
The following are examples of input except?
64 / 100
65 / 100
Which department is concerned with recruitment and training of personnel, labour relations, contract negotiations, wage and salary administration, assisting in manpower projections?
66 / 100
The initial approaches to CRM are classified into all except
67 / 100
Multimedia Applications includes all except
68 / 100
Good marketing requires one of the following
69 / 100
What decision is taken under Planning?
70 / 100
What is Motivation?
71 / 100
Time Horizon in Forecasting are the following except
72 / 100
The term marketing refers to
73 / 100
Niche market means
74 / 100
75 / 100
76 / 100
What is Brand Relationship Management?
77 / 100
RAID means
78 / 100
A _________ is an organized collection of detailed information about individual customers or
Prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.
79 / 100
Diversification is best described as which of the following?
80 / 100
Which of these is not an Importance of Forecasting in POM?
81 / 100
Indirect marketing is the same as
82 / 100
Which of the following are not types of events?
83 / 100
The ______________ function of marketing makes the products available in different geographic regions.
84 / 100
Pick out the odd from the following.
85 / 100
_______________are usually constructed by the composition of primitive objects such as lines, polygons, circles, curves and arcs.
86 / 100
The World Wide Web (WWW) is the best example of
87 / 100
For effective marketing, the salesmen should have which of these qualities?
88 / 100
_______________ is also known as the buyers’ intentions methods.
89 / 100
What is Service?
90 / 100
A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.
91 / 100
Which of these is not a Financial Publics of an Organisation?
92 / 100
There are how many service / sales levels to the Customer Service ?
93 / 100
What is Budgeting?
94 / 100
Which of these is not a problems of Marketing in Developing Economies?
95 / 100
Marketing is the __________________________
96 / 100
The Importance of Marketing to any Economy include the following except
97 / 100
Age, Income, Educational Level, Occupation And Geographical Locations are__________ factor
98 / 100
Environment scanning include all of the following except
99 / 100
What does WTO stands for?
100 / 100
Standard marketing practices include
Your score is
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