CICRM EXAMINATION

Digital Marketing is the same as

Identity the odd among the listed.

The following are the components required for a multimedia system except

Good marketing requires one of the following

__________________is the process of acquiring, retaining and growing profitable customers.

DVD stands for

The Importance of Marketing to any Economy include the following except

Time Horizon in Forecasting are the following except

Suppose that you were conducting a market analysis for a new textbook about Business management. What factors would you consider in order to identify a market segment?

A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

Marketing buzz means ______________

The output devices for a basic multimedia system includes all except

A call centre is____________

Standard marketing practices include

The term marketing refers to

How many P’s do we have in marketing?

The following are examples of input except?

__________ is  concerned with   sensing,           serving,   and   satisfying  the      needs and wants of   the   present and potential customers  of the organization.

Which of the following is not a characteristics of a Multimedia System?

Customized products and services for customers and interaction to individual customers are part of

Out of the following______________ is NOT an objective of pricing.

Which of these is not among the Markets Framework?

1. Public Relations is ____________________________

Press Releases, Press Tours, Feature Articles and Factsheets are tools for

What decision is taken under Planning?

There are how many service / sales levels to the Customer Service ?

What is the full meaning of GATT?

3. The following are post conference actions or activities except

A _________ is an organized collection of detailed information about individual customers or

Prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.

Diversification is best described as which of the following?

For effective marketing, the salesmen should have which of these qualities?

BPI means

Which of the following are not types of events?

What is Budgeting?

_______________ is also known as   the buyers’ intentions methods.

Customer Relationship Management is about

______________is an individual in a retail market or an organization in the business market, which fulfils the requirement of the marketer‘s definition of target.

RAID means

Business organizations compete with themselves in the listed ways except.

What is Service?

Environment scanning include all of the following except

Which of these is not an Importance of Forecasting in POM?

Which of these is not a problems of Marketing in Developing Economies?

Percentage or number of customers who move from one level to next level in buying decision

process is called

The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).

The traditional view of marketing is that the firm makes something and then ______________ it

Modern Method of Marketing includes all except

Characteristics of Services includes all except

The World Wide Web (WWW) is the best example of

Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because

Niche market means

Marketing is the process of converting potential customers into

------------------------ is the deliberate studies aimed at finding out  “the stakeholders’ overall attitudes, behaviours and perceptions towards their organisation.

The three basic functions of business organizations

The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the.

Which of the following sentences is TRUE?

Nuggets for Improving Relationship between an Organization and Host Communities are the following except.

Putting the right product in the right place, at the right price, at the right time is _____________

Multimedia Applications includes all except

Age, Income, Educational  Level, Occupation And Geographical  Locations are__________ factor

Users’ expectations & Sales force Composite are techniques under __________

The ______________ function of marketing makes the products available in different geographic regions.

It is the   responsibility  of Public Relations   department   to build and maintain a positioned   public   image                for   the

A consumer buying behavior is influenced by

Process of managing information about customers to maximize loyalty is said to be

______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

Understanding the   customer   benefit package enables   management   to identify ways to gain competitive advantage in the marketplace.

3. Compared to other marketing communications tools, PR is the:

Distribution  is   concerned with

Pick out the odd from the following.

In buyer decision process, percentage of potential customers in a given target market is called.

How many P’s do we have in Services Marketing?

_____________ process   of identifying groups   of   customers with similar characteristics to warrant  the design and          provision of products or services that the  larger               group wants and

What is Brand Relationship Management?

Farming, Mining, Construction, Manufacturing, Power Generation are examples of

The initial approaches to CRM are classified into all except

What does VAR means?

Marketing is the __________________________

What does WTO stands for?

How many types of Public relations Tactics do we have?

Which of these is not a category of Public Relations Research?

_______________are usually constructed by the composition of primitive objects such as lines, polygons, circles, curves and arcs.

_______________is the structured process that leads to a coordinated set of marketing decisions and actions, for a specific organization and over a specific period,

______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

Characteristics that can be used to determine market segments include all except.

A Call means:

Which of these is not a Financial Publics of an Organisation?

Sales Forecasting Methods has how many Classification?

To ‘Close a Call’ means____________

What is Motivation?

When did Industrial Revolution happen?

The strategic value of Brand Loyalty includes all except

2. Effective public relations practitioners first

The emotional attachment of a customer towards a brand is known as ______________.

Information systems can assist managers by

Which department is   concerned with   recruitment and training of personnel,  labour relations, contract   negotiations,   wage       and salary administration, assisting in manpower projections?

Indirect marketing is the same as

Selling includes

Value -added services’ means_____________