Customer Relationship Management is about

Which of these is not among the Markets Framework?

The traditional view of marketing is that the firm makes something and then ______________ it

Characteristics of Services includes all except

Value -added services’ means_____________

_______________is the structured process that leads to a coordinated set of marketing decisions and actions, for a specific organization and over a specific period,

Process of managing information about customers to maximize loyalty is said to be

A consumer buying behavior is influenced by

Information systems can assist managers by

BPI means

Digital Marketing is the same as

How many P’s do we have in marketing?

Out of the following______________ is NOT an objective of pricing.

Suppose that you were conducting a market analysis for a new textbook about Business management. What factors would you consider in order to identify a market segment?

______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

2. Effective public relations practitioners first

The strategic value of Brand Loyalty includes all except

Users’ expectations & Sales force Composite are techniques under __________

What does VAR means?

______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

__________________is the process of acquiring, retaining and growing profitable customers.

Distribution  is   concerned with

Farming, Mining, Construction, Manufacturing, Power Generation are examples of

Press Releases, Press Tours, Feature Articles and Factsheets are tools for

Which of the following sentences is TRUE?

A Call means:

How many types of Public relations Tactics do we have?

_____________ process   of identifying groups   of   customers with similar characteristics to warrant  the design and          provision of products or services that the  larger               group wants and

How many P’s do we have in Services Marketing?

Which of these is not a category of Public Relations Research?

DVD stands for

Percentage or number of customers who move from one level to next level in buying decision

process is called

The three basic functions of business organizations

Identity the odd among the listed.

Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because

______________is an individual in a retail market or an organization in the business market, which fulfils the requirement of the marketer‘s definition of target.

Characteristics that can be used to determine market segments include all except.

The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the.

A call centre is____________

Putting the right product in the right place, at the right price, at the right time is _____________

Nuggets for Improving Relationship between an Organization and Host Communities are the following except.

______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

It is the   responsibility  of Public Relations   department   to build and maintain a positioned   public   image                for   the

Business organizations compete with themselves in the listed ways except.

Marketing is the process of converting potential customers into

Understanding the   customer   benefit package enables   management   to identify ways to gain competitive advantage in the marketplace.

Sales Forecasting Methods has how many Classification?

To ‘Close a Call’ means____________

Selling includes

The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).

------------------------ is the deliberate studies aimed at finding out  “the stakeholders’ overall attitudes, behaviours and perceptions towards their organisation.

When did Industrial Revolution happen?

Modern Method of Marketing includes all except

The output devices for a basic multimedia system includes all except

In buyer decision process, percentage of potential customers in a given target market is called.

Marketing buzz means ______________

The emotional attachment of a customer towards a brand is known as ______________.

Customized products and services for customers and interaction to individual customers are part of

Which of the following is not a characteristics of a Multimedia System?

The following are the components required for a multimedia system except

What is the full meaning of GATT?

__________ is  concerned with   sensing,           serving,   and   satisfying  the      needs and wants of   the   present and potential customers  of the organization.

The following are examples of input except?

3. The following are post conference actions or activities except

Which department is   concerned with   recruitment and training of personnel,  labour relations, contract   negotiations,   wage       and salary administration, assisting in manpower projections?

The initial approaches to CRM are classified into all except

Multimedia Applications includes all except

Good marketing requires one of the following

What decision is taken under Planning?

What is Motivation?

Time Horizon in Forecasting are the following except

The term marketing refers to

Niche market means

1. Public Relations is ____________________________

3. Compared to other marketing communications tools, PR is the:

What is Brand Relationship Management?

RAID means

A _________ is an organized collection of detailed information about individual customers or

Prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.

Diversification is best described as which of the following?

Which of these is not an Importance of Forecasting in POM?

Indirect marketing is the same as

Which of the following are not types of events?

The ______________ function of marketing makes the products available in different geographic regions.

Pick out the odd from the following.

_______________are usually constructed by the composition of primitive objects such as lines, polygons, circles, curves and arcs.

The World Wide Web (WWW) is the best example of

For effective marketing, the salesmen should have which of these qualities?

_______________ is also known as   the buyers’ intentions methods.

What is Service?

A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

Which of these is not a Financial Publics of an Organisation?

There are how many service / sales levels to the Customer Service ?

What is Budgeting?

Which of these is not a problems of Marketing in Developing Economies?

Marketing is the __________________________

The Importance of Marketing to any Economy include the following except

Age, Income, Educational  Level, Occupation And Geographical  Locations are__________ factor

Environment scanning include all of the following except

What does WTO stands for?

Standard marketing practices include