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CICRM EXAMINATION

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ONLINE EXAMINATIONS

The online assessment is taken on completion of the training material. You will be asked 100 multiple choice questions with a pass mark of 50%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the Exam again

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Customer Relationship Management is about

2 / 100

Which of these is not among the Markets Framework?

3 / 100

The traditional view of marketing is that the firm makes something and then ______________ it

4 / 100

Characteristics of Services includes all except

5 / 100

Value -added services’ means_____________

6 / 100

_______________is the structured process that leads to a coordinated set of marketing decisions and actions, for a specific organization and over a specific period,

7 / 100

Process of managing information about customers to maximize loyalty is said to be

8 / 100

A consumer buying behavior is influenced by

9 / 100

Information systems can assist managers by

10 / 100

BPI means

11 / 100

Digital Marketing is the same as

12 / 100

How many P’s do we have in marketing?

13 / 100

Out of the following______________ is NOT an objective of pricing.

14 / 100

Suppose that you were conducting a market analysis for a new textbook about Business management. What factors would you consider in order to identify a market segment?

15 / 100

______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

16 / 100

  1. Effective public relations practitioners first

17 / 100

The strategic value of Brand Loyalty includes all except

18 / 100

Users’ expectations & Sales force Composite are techniques under __________

19 / 100

What does VAR means?

20 / 100

______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

21 / 100

__________________is the process of acquiring, retaining and growing profitable customers.

22 / 100

Distribution  is   concerned with

23 / 100

Farming, Mining, Construction, Manufacturing, Power Generation are examples of

24 / 100

Press Releases, Press Tours, Feature Articles and Factsheets are tools for

25 / 100

Which of the following sentences is TRUE?

26 / 100

A Call means:

27 / 100

How many types of Public relations Tactics do we have?

28 / 100

_____________ process   of identifying groups   of   customers with similar characteristics to warrant  the design and          provision of products or services that the  larger               group wants and

29 / 100

How many P’s do we have in Services Marketing?

30 / 100

Which of these is not a category of Public Relations Research?

31 / 100

DVD stands for

32 / 100

Percentage or number of customers who move from one level to next level in buying decision

process is called

33 / 100

The three basic functions of business organizations

34 / 100

Identity the odd among the listed.

35 / 100

Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because

36 / 100

______________is an individual in a retail market or an organization in the business market, which fulfils the requirement of the marketer‘s definition of target.

37 / 100

Characteristics that can be used to determine market segments include all except.

38 / 100

The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the.

39 / 100

A call centre is____________

40 / 100

Putting the right product in the right place, at the right price, at the right time is _____________

41 / 100

Nuggets for Improving Relationship between an Organization and Host Communities are the following except.

42 / 100

______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

43 / 100

It is the   responsibility  of Public Relations   department   to build and maintain a positioned   public   image                for   the

44 / 100

Business organizations compete with themselves in the listed ways except.

45 / 100

Marketing is the process of converting potential customers into

46 / 100

Understanding the   customer   benefit package enables   management   to identify ways to gain competitive advantage in the marketplace.

47 / 100

Sales Forecasting Methods has how many Classification?

48 / 100

To ‘Close a Call’ means____________

49 / 100

Selling includes

50 / 100

The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).

51 / 100

------------------------ is the deliberate studies aimed at finding out  “the stakeholders’ overall attitudes, behaviours and perceptions towards their organisation.

52 / 100

When did Industrial Revolution happen?

53 / 100

Modern Method of Marketing includes all except

54 / 100

The output devices for a basic multimedia system includes all except

55 / 100

In buyer decision process, percentage of potential customers in a given target market is called.

56 / 100

Marketing buzz means ______________

57 / 100

The emotional attachment of a customer towards a brand is known as ______________.

58 / 100

Customized products and services for customers and interaction to individual customers are part of

59 / 100

Which of the following is not a characteristics of a Multimedia System?

60 / 100

The following are the components required for a multimedia system except

61 / 100

What is the full meaning of GATT?

62 / 100

__________ is  concerned with   sensing,           serving,   and   satisfying  the      needs and wants of   the   present and potential customers  of the organization.

63 / 100

The following are examples of input except?

64 / 100

  1. The following are post conference actions or activities except

 

65 / 100

Which department is   concerned with   recruitment and training of personnel,  labour relations, contract   negotiations,   wage       and salary administration, assisting in manpower projections?

66 / 100

The initial approaches to CRM are classified into all except

67 / 100

Multimedia Applications includes all except

68 / 100

Good marketing requires one of the following

69 / 100

What decision is taken under Planning?

70 / 100

What is Motivation?

71 / 100

Time Horizon in Forecasting are the following except

72 / 100

The term marketing refers to

73 / 100

Niche market means

74 / 100

  1. Public Relations is ____________________________

75 / 100

  1. Compared to other marketing communications tools, PR is the:

76 / 100

What is Brand Relationship Management?

77 / 100

RAID means

78 / 100

A _________ is an organized collection of detailed information about individual customers or

Prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.

79 / 100

Diversification is best described as which of the following?

80 / 100

Which of these is not an Importance of Forecasting in POM?

81 / 100

Indirect marketing is the same as

82 / 100

Which of the following are not types of events?

83 / 100

The ______________ function of marketing makes the products available in different geographic regions.

84 / 100

Pick out the odd from the following.

85 / 100

_______________are usually constructed by the composition of primitive objects such as lines, polygons, circles, curves and arcs.

86 / 100

The World Wide Web (WWW) is the best example of

87 / 100

For effective marketing, the salesmen should have which of these qualities?

88 / 100

_______________ is also known as   the buyers’ intentions methods.

89 / 100

What is Service?

90 / 100

A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

91 / 100

Which of these is not a Financial Publics of an Organisation?

92 / 100

There are how many service / sales levels to the Customer Service ?

93 / 100

What is Budgeting?

94 / 100

Which of these is not a problems of Marketing in Developing Economies?

95 / 100

Marketing is the __________________________

96 / 100

The Importance of Marketing to any Economy include the following except

97 / 100

Age, Income, Educational  Level, Occupation And Geographical  Locations are__________ factor

98 / 100

Environment scanning include all of the following except

99 / 100

What does WTO stands for?

100 / 100

Standard marketing practices include

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